01
Source
Find rights-cleared material
Bilingual social content operating system
From raw signal
to publish-ready.
A coordinated team of specialist agents for finding, shaping, producing and safely packaging social content in Indonesian and English.
See how it works
13 specialist agents · 17 production skills
SOURCE MATERIAL
Founder interview — Jakarta
01:24:1812 moments found
TOP CUT
“The advice nobody gives first-time founders” Brand-safety gate required before distribution
The system
One accountable pipeline.
No black box.
Every handoff is visible, resumable and checked against a clear standard.
02
Mine
Score the strongest moments
03
Shape
Write native ID + EN hooks
04
Build
Render and package every cut
05
Gate
Human review before publish
Built as four connected studios
One system.
Four ways to move.
Clipping factory
Long-form source to scored, captioned 9:16 cuts.
Origination studio
UGC and faceless concepts built from a brand brief.
Persona studio
Voice, pillars and visual rules that stay consistent.
Media desk
Verified, bilingual stories in a sharp Indonesian voice.
The roster
13 specialists.
One showrunner.
Each agent owns a narrow, testable job. The showrunner coordinates the work; brand safety can stop it.
showrunner
Briefs, dispatches and owns every final gate.
source-scout
Finds and transcribes rights-cleared source material.
moment-miner
Scores moments against a repeatable virality rubric.
hook-smith
Writes native Indonesian and English hooks.
cut-engineer
Turns edit specs into captioned vertical video.
ugc-producer
Builds scored UGC concepts from a brand brief.
faceless-engineer
Produces original faceless video systems.
persona-architect
Defines voice, pillars, visual rules and story arc.
news-desk
Sources and verifies sharp, local-first stories.
trend-radar
Tracks cross-market signals and competitors.
distributor
Packages every asset for each platform.
performance-analyst
Turns results into rules for the next run.
brand-safety
Owns the non-negotiable publish gate.
Non-negotiables
Built to move fast.
Designed to stop.
Speed is useful only when the system knows when not to ship.
01
Human publishes
The system prepares. A person always makes the final posting decision.
02
QC before reach
Nothing reaches distribution without an explicit PASS verdict.
03
Native in both
Indonesian and English are written as two native drafts, never translated.
04
Every run learns
Performance data becomes a concrete rule that improves the next cycle.
HW Social Agency